SweepsySTREAMING · BLACK FRIDAY 2024
A $3.6 million Black Friday.
US streaming platformLTB campaign case study
An unnamed US streaming platform worked with LTB on a sweepstakes campaign. Its published Black Friday sales rose from $1.8 million in 2023 to $3.6 million in 2024.
- Black Friday 2024 sales
- $3.6M
- Email revenue versus its average campaign
- 12.2×
- Daily sales at peak
- $249K
- Company revenue record, as reported by LTB
- +60%
Hear the campaign story.
Testimonial video published by LTB
Testimonial video published by LTB. View the original source ↗
A closer look
at the results.
LTB reports peak daily sales of $249,000, or 3.3 times the platform’s baseline, alongside stronger email campaign revenue. The source does not name the platform. The year-over-year figures provide context, rather than proof that sweepstakes alone caused the increase.
These are historical LTB campaign results, not Sweepsy product results or a forecast for your store. The written summary uses LTB’s published figures. The video shares the campaign story in the speaker’s own words.
Read LTB’s original campaign summary ↗Next steps
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